Buzz is short for bullshit

Remember the VP buzz that our media spent at least half the summer on, feeding us planted stories filled with bullshit all along?

Now there's Cabinet buzz. It's similarly filled with bullshit.

What are the purposes of this type of buzz?

• The media get to print a compost pile full of stories that don't require much effort or get in the way of hitting the nearest watering hole.
• People who want positions use the buzz their PR people generate to put their names in play.
• The incoming administration gets to compliment people it has no intention of appointing - Gates, probably.
• The administration gets the vetting started (but this is a really minor effect, since it would require the press to, you know, actually investigate something).