Snopes gets an overdue star turn in the New York Times. It's immensely amusing to me that the Mikkelsons understand the foundational and factual role of journalism when so many of their so-called professional competitors do not. Ironically (itself used ironically), Snopes is profitable.
This also amused me:
“[E]ven when there were Republicans in the White House, the mail was still overwhelmingly anti-liberal,” Mr. Mikkelson said.Wingnuts really, really want their beliefs to be true - even if they're visibly not. Pointing out to them that they're wrong will get you accused of liberal bias. If you're a journalist who's not regularly accused of having a liberal bias, you're probably a right-wing propagandist.