In the aftermath of the White House calling Fox out for arrant propaganda, the so-called Fox ratings spike turns out to be bullshit.
What happened when you included October 24 and October 25 in the tabulation to make a true two-week-vs.-two-week comparison? Suddenly, that 9 percent gain in overall viewers evaporated into a barely-there 2 percent blip...Is anyone surprised? This is known as down in the noise, which is somehow appropriate.
Think about this too: Fox's viewership is paltry - 1.2 million viewers a day. If only one of every 200 Americans watched Fox, that would be a true spike, a 25% gain.
But even that many viewers would be the wingnut fringe.