Steady = not any worse

On their front page, CNN teases a poll of Duhbya's popularity with "Poll: Bush approval holds steady". I would think that approval as low as his - 36% in this poll - would deserve a headline that recognizes that, say "Poll: Bush approval no better". If that has too much bias (for the middle in this case), how about "Poll: Bush approval still 36%". Ah, but then no one would click the link.